Category Archives: About Inspired Social

From the Ground Up: Brushing Up on Blogging

The first in a series of posts chronicling the birth of my own business, in the hopes of inspiring yours.

As I start my own new business and eagerly look forward to working with you on yours, I’ve got to do all of the things for myself that I would ultimately like to do for you: create or implement a strongly branded design in setting up my site, blog and social profiles; create an SEO and content strategy and content calendar; curate and create content; set up automation where appropriate; build a paid marketing strategy, implement the ad creatives, run, analyze and optimize.

All of this of course has me feeling kind of….giddy.  This is SO much fun to me.  I live to create and grow business, to help drive the success of someone’s dream (in this case, my own).

As I’ve been diving into this work in the past week or so, it occurred to me that I should document this process in a series of blog posts.   The first of which you’re reading right now.  Welcome to the “From the Ground Up” series.

Step 1:  The blog

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“Blogging 101:PodCamp Pittsburgh 6” by Jonny Goldstein is licensed under CC by 2.0

Once I had a sense of who I wanted to be as a business, what my editorial voice would be and how my visual brand would be represented (stay tuned for posts on those exercises, later) it was time to start a blog.

While I’m a voracious reader of blogs, my own blogging history has been a bit irregular, and mostly private – something I’ll be turning around through regular blogging right here.  In blogging, as in most things in business, step one is to define your goals.   My primary goal for my blog is to create a resource for anyone who needs to do great social for their business – offering tips, tools, ideas and inspiration – to help them market in a meaningful way, a way that will deeply resonate with their Customers and add true value to their lives.

To make it as great as I want it to be, I’ve acknowledged that, hey –  I can use a little brushing up on blogging, myself.  As luck would have it, WordPress just kicked off their Zero To Hero: 30 Days To a Better Blog program  yesterday.  While I’m not quite a zero, thankyouverymuch  😉  I definitely want to be a hero – both my own as well as yours – so I’ll be working the program for the next month.  After a successful run at National Novel Writing Month (NaNoWriMo) this past November where I made amazing progress on my novel (coming in 2015!) I believe wholeheartedly in the value of these types of guided activities online, so I’m very excited to participate.  There’s always something new to learn!

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If you’d like to breathe a bit of new life into your blog, I hope you’ll join me and the rest of the WordPress Community in the sure to be rewarding exercise.  No time?  No worries –  in addition to sharing the posts which will be the fruits of this labor, I’ll also be blogging about the process, sharing key takeaways – so you don’t have to miss out.

If you are participating in Zero to Hero, please comment and let me know how it’s going for you – and tell me:  what’s your top goal for your blog in the new year? 

All the best,

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Lori Lewis
lori@inspired-social.com

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Let’s light a spark! Announcing Inspired Social Media Services

Well, it’s time. Time for the idea that’s been rolling, sizzling, bouncing and interpretive dancing around in my head for well over a year now to make its grand entrance.

I’ve started a company – Inspired Social. My mission is to  help businesses drive both their own –  and their Customers’ – success.

I’ll never forget the day a mentor of mine told me that the most successful products appeal to people’s fear, greed or vanity – and so those negative tendencies should be stoked, where possible, in marketing efforts. I remember feeling so deflated. Do we really have to poke at people’s pain points to make a sale? Can’t we instead try to lift them up while affording them the opportunity to benefit from our products and services?

Unfortunately, that’s not the norm in business – and there’s much evidence that goes back quite a number of years to support that sad strategy.

Enter social media.  It took a few years, but before long uplifting and inspirational content like this:

bigger opportunity for growth

Image by Karen Salmansohn, notsalmon.com

flooded many of the networks.  Several years after that trend emerged, it’s showing no sign of stopping.  It’s such a force, that ome have even created robust businesses around creating and distributing/selling (in various formats, both on and offline) these uplifting sentiments – Karen Salmansohn, above, and BeHappy.me are just two examples. (Karen also publishes wonderful books in the “self-help for people who hate self-help” market).

And major brands have jumped on the bandwagon, adding more what I’ve come to think of as “supportive marketing” (make the sale, but do some GOOD for the customer in the process) as part of their marketing mix.  Here’s one example I just love, from Fruit of the Loom:

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This was posted with another great connective strategy – humor – “Fruit for thought.”   Not only do they reinforce their brand, they make you smile and then hit you with an uplifting image and quote.  Nice work!

This type of supportive marketing has come a long way but it’s not yet the norm. Marketers still turn to igniting our baser instincts to get our sale.  I truly believe that if more businesses engage in supportive marketing, the business world would be a much better place – and more sales would be made.  There can be a new, more positive norm in marketing and I want for me – and my clients – to be a driving force in making that happen.

It may sound ambitious, particularly from a lone social media manager whose brand new business (born with THIS post!) as yet has NO clients.  But I will, and I’m excited to work with others who understand – or at least are open-minded about – the idea that if your business has a purpose (beyond making money), and you create an experience which not only communicates that but also supports your Customer’s sense of purpose in their OWN lives – you can’t lose.

If you’re reading this and thinking, “YES! I want to do business this way!” then drop me a line and let’s put the power of inspiration to work in your business. Let’s light a spark!

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Lori Lewis
lori@inspired-social.com