Category Archives: From the Ground Up

From the Ground Up: Brushing Up on Blogging

The first in a series of posts chronicling the birth of my own business, in the hopes of inspiring yours.

As I start my own new business and eagerly look forward to working with you on yours, I’ve got to do all of the things for myself that I would ultimately like to do for you: create or implement a strongly branded design in setting up my site, blog and social profiles; create an SEO and content strategy and content calendar; curate and create content; set up automation where appropriate; build a paid marketing strategy, implement the ad creatives, run, analyze and optimize.

All of this of course has me feeling kind of….giddy.  This is SO much fun to me.  I live to create and grow business, to help drive the success of someone’s dream (in this case, my own).

As I’ve been diving into this work in the past week or so, it occurred to me that I should document this process in a series of blog posts.   The first of which you’re reading right now.  Welcome to the “From the Ground Up” series.

Step 1:  The blog


“Blogging 101:PodCamp Pittsburgh 6” by Jonny Goldstein is licensed under CC by 2.0

Once I had a sense of who I wanted to be as a business, what my editorial voice would be and how my visual brand would be represented (stay tuned for posts on those exercises, later) it was time to start a blog.

While I’m a voracious reader of blogs, my own blogging history has been a bit irregular, and mostly private – something I’ll be turning around through regular blogging right here.  In blogging, as in most things in business, step one is to define your goals.   My primary goal for my blog is to create a resource for anyone who needs to do great social for their business – offering tips, tools, ideas and inspiration – to help them market in a meaningful way, a way that will deeply resonate with their Customers and add true value to their lives.

To make it as great as I want it to be, I’ve acknowledged that, hey –  I can use a little brushing up on blogging, myself.  As luck would have it, WordPress just kicked off their Zero To Hero: 30 Days To a Better Blog program  yesterday.  While I’m not quite a zero, thankyouverymuch  😉  I definitely want to be a hero – both my own as well as yours – so I’ll be working the program for the next month.  After a successful run at National Novel Writing Month (NaNoWriMo) this past November where I made amazing progress on my novel (coming in 2015!) I believe wholeheartedly in the value of these types of guided activities online, so I’m very excited to participate.  There’s always something new to learn!


If you’d like to breathe a bit of new life into your blog, I hope you’ll join me and the rest of the WordPress Community in the sure to be rewarding exercise.  No time?  No worries –  in addition to sharing the posts which will be the fruits of this labor, I’ll also be blogging about the process, sharing key takeaways – so you don’t have to miss out.

If you are participating in Zero to Hero, please comment and let me know how it’s going for you – and tell me:  what’s your top goal for your blog in the new year? 

All the best,


Lori Lewis